If you think you know all there is to know about advertising, then you need to check this out!
The Word of Mouth Manual: Volume II is split into three enlightening, funny sections, all working together to prove that WOM is one of the most powerful marketing mediums on the planet. Check them out:
- Part I: What You Should Know (in Theory) takes a look at what's new with word of mouth
- Part II: What You Probably Know Already (Unless You Don't) answers the questions, doubts and criticisms from organized word of mouth's early formation
- Part III: What You Must Know (in Practice) discusses the necessities of practicing this communications phenomenon