Jun 16, 2008

Word of Mouth Advertising

If you think you know all there is to know about advertising, then you need to check this out!

The Word of Mouth Manual: Volume II is split into three enlightening, funny sections, all working together to prove that WOM is one of the most powerful marketing mediums on the planet. Check them out:

  • Part I: What You Should Know (in Theory) takes a look at what's new with word of mouth
  • Part II: What You Probably Know Already (Unless You Don't) answers the questions, doubts and criticisms from organized word of mouth's early formation
  • Part III: What You Must Know (in Practice) discusses the necessities of practicing this communications phenomenon

You can download a free copy of the book by visiting Greg Verdino's Blog here.

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